Mystery shopping is a method used externally by market research companies, or internally by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services. The mystery consumer’s specific identity and purpose are generally not known by the establishment being evaluated.
Mystery shoppers perform specific tasks such as purchasing a product, asking questions, registering complaints, or behaving in a certain way, and then provide detailed reports or feedback about their experiences.
BRAVO can be used as a platform to monitor Mystery shoppers and provide them with Unified forms or Checklists in which they can evaluate Products and Services. BRAVO provides detailed Reports on the Data gathered by Mystery Shoppers to reflect the actual in- store situation and give the company a holistic look on its Service Quality.